Saturday 8 May 2010

the three clients news

MASHUP

Blindness, deafness and muteness won’t stop our remarkable mind folded, we were in and of the world, full and happy participants in life. “Boring” and “provincial” are words negligent in your profile, don’t let others underestimated you. We do not need to rely on charisma or luck or given talents to win respect or wealth or friendship. Because confidence, the simplest skill, could became the over crushing adversity and shattering affliction, creating our own destiny. The sky seems to be the limit.

Helen Keller

"For the first 18 months of her life Helen Keller was a normal infant who cooed and cried, learned to recognize the voices of her father and mother and took joy in looking at their faces and at objects about her home. "Then," as she recalled later, "came the illness which closed my eyes and ears and plunged me into the unconsciousness of a newborn baby."The illness, perhaps scarlet fever, vanished as quickly as it struck, but it erased not only the child's vision and hearing but also, as a result, her powers of articulate speech.Her life thereafter, as a girl and as a woman, became a triumph over crushing adversity and shattering affliction. In time, Miss Keller learned to circumvent her blindness, deafness and muteness; she could "see" and "hear" with exceptional acuity; she even learned to talk passably and to dance in time to a fox trot or a waltz. Her remarkable mind unfolded, and she was in and of the world, a full and happy participant in life.What set Miss Keller apart was that no similarly affected person before had done more than acquire the simplest skills.But she was graduated from Radcliffe; she became an artful and subtle writer; she led a vigorous life; she developed into a crusading humanitarian who espoused Socialism; and she energized movements that revolutionized help for the blind and the deaf."

http://www.nytimes.com/books/98/08/30/specials/keller-obit.html?scp=21&sq=helen%20keller&st=cse(accessed on 6/5/2010)


Angela Merkel

"Over the past four years she has had to steer Germany through some difficult times, but remains very popular.The dowdy image that supporters feared would stymie her progress to the top is long forgotten.Partly that is because she spruced up her appearance, wearing bright colours and sporting more stylish hairstyles - but largely it is because few people think it matters."Some people said Angela Merkel was boring and provincial, but they underestimated her," says Detmar Doering, the head of the Liberal Institute in Potsdam.He says Mrs Merkel - the first chancellor from the former communist east - does not need to rely on charisma to win over voters, because she is a pragmatic politician who inspires confidence."German voters aren't stupid - they don't want a Britney Spears as the chancellor of Germany, they want a serious leader whom they can trust. Merkel knows what she's doing."She has certainly impressed Germans, scoring approval ratings of 60% in the lead-up to the 27 September, 2009 election."

http://news.bbc.co.uk/2/hi/europe/4572387.stm(accessed on 6/5/2010)

miranda kerr

In fashion, beauty is a commodity. But supermodels like Elle Macpherson, Megan Gale and Miranda Kerr have turned it into a bankable brand.The original queen of branding opportunities, Elle Macpherson, spun a myriad of product lines from her reputation as the Body - from underwear to bed linen.At the age of 26, Kerr has already reinvented herself several times over.

Miranda Kerr beach beauty

Miranda Kerr models swimwear at Icebergs pool on Bondi Beach. Photo: Marco Del GrandeShe has transformed from Gunnedah breakthrough beauty to the girlfriend of Hollywood hunk Orlando Bloom and multi-million Victoria's Secret Angel.Now she's turning her beauty into a brand that she owns, rather than hires out.Kerr's new organic skin-care range KORA was launched at David Jones this month and is available exclusively at David Jones stores and online. She has also licensed the KORA name to include a clothing line and is set to exploit her appeal in other products, including her first book Treasure Yourself: Power Thoughts for My Generation."Being the Body is worth so much more than doing the catwalk in Paris, once you start commercialising it that's where the money is," says fashion photographer David Gubert of Macpherson.Gubert has worked with the likes of Hawkins and Kerr and scored a coup as the first Australian photographer to ever shoot a Victoria's Secret catalogue."These girls continuously re-invent themselves... it's like Elle, it started with print and then she went into lingerie and now she is doing cosmetics," he says."They have to continuously reassess things, work on things, and (improve) the brand so they have something else to offer."The commercial appeal of Kerr's beauty enterprise, like Hawkin's Cosi swimwear range, is a boon to the department stores who both support and benefit from supermodels' brand empires.Megan Gale, another David Jones ambassador, also set to launch her own swimwear range later this year."We are delighted to have Miranda's range, KORA, in the store," said Colette Garnsey, David Jones Group general manager of apparel, cosmetics, accessories and footwear."They are exploring their own creativity - we welcome that and encourage that."Emma Freedman, race wear ambassador for David Jones, says Kerr and Gale are in the right place monopolise on their appeal."Those two have the experience in the industry to create products that they know will work for women, and they know women."I think it's just another dimension to them," she says.The sky seems to be the limit for Kerr, who is talking about creating her own fashion line with business partner George Moskos."She has a international profile and it would be negligent to not leverage off that," Moskos said of their plans to break into the US market with KORA.

http://www.smh.com.au/lifestyle/beauty/super-business-model-20100216-o3vx.html(accessed on 9/5/2010)

No comments:

Post a Comment